Brand

Develop your personal brand. Follow the activities and processes in this PDF and begin to nail your brand.

Outcome

Your personal brand will be clearly defined, documented and in place.

Benefit

Have a clear understanding of what your brand is right now, the opportunities to improve it and how you are perceived in the market and a good understanding of what makes you different and valuable across the market.

Podcast – Brand

The 22 Immutable Laws of Marketing

Leveraging Al Ries and Jack Trout’s work to develop your personal brand.

Be number one or create a new category
What do people think of first, when they think of you?
How are you percieved?
Focus on your word
Make a sacrifice

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